Color and typography are chief among the design tools we employ to project the image and personality of our institution. Our design elements were chosen to be flexible, yet consistent, and to help bring the K story to life in our communications.
Our official colors (orange and black) should be used the vast majority of the time. When you look at branded materials, our school colors should be clear and obvious within the design.
Brand-compliant accent colors should be used sparingly. Please consult with the College Marketing and Communications (CMAC) Department when desiring heavy use of accent colors or using colors other than those in the color palette.
PMS Blk 10%
PMS Blk 40%
PMS Blk 60%
Accent colors should be used sparingly.
While K has official fonts for marketing and commercial publication (see below), K also uses more widely available fonts for everyday and internal use. Times, Times New Roman, Palatino and Georgia are traditional serif fonts that should be used for all letters and long-reading print text. If a sans serif font is desired, Arial or Helvetica can be used. These are simple typefaces that are generally available on all College computers. The italic or bold form may be used for emphasis.
Times / Times New Roman Family
Official Marketing Fonts
Kalamazoo College has chosen specific typefaces to be used in all commercially printed material, including brochures, flyers, advertisements, billboards and downloadable PDF’s. If you ever require access to these fonts, please contact either the College Marketing and Communications Department at BrandK@kzoo.edu or the Center for New Media Design.
Note: Berkeley, Gotham, News Gothic and Trade Gothic are licensed fonts and will not be provided for personal computers at the College.
Berkley / ITC Berkley Family
Note: Gotham is big and bold and easy to read and will work well for a quick read to draw the viewer in. (Kerning is optical and tracking, for medium or light fonts use -30, for thicker fonts use 0.)
News Gothic Family
Trade Gothic Family
Type families for web
A subset of Gotham web fonts are licensed for use on any website in the kzoo.edu domain. The fonts are automatically embedded on sites utilizing the College’s web content management system (WordPress) or other templates developed by Web Services. Contact Web Services for embedding on College-sponsored websites outside of the kzoo.edu domain. Arial and Helvetica are used as fallback font families. Contact Web Services to obtain approval for alternative web font families that closely match Gotham.Gotham Extra Light*
Gotham Extra Light Italic*
Gotham Book Italic
Gotham Bold Italic
Gotham Black Italic
Gotham Ultra Italic*
Gotham Narrow Book
Gotham Narrow Book Italic
Gotham Narrow Bold
Gotham Narrow Bold Italic
*Extra Light and Ultra are not for use at less than 18px
Note: The use of image-based text in order to use a certain font is prohibited.