BrandK Team

The BrandK Team is a cross-functional committee responsible for managing the College’s brand. The group works collaboratively with campus constituencies and outside vendors to ensure compliance with BrandK standards. The BrandK Team includes members from College Marketing and Communication (CMAC), Web Services, New Media Design, Media Services and Admission.  


  • Setting BrandK identity policies. 
  • Providing training, resources and guidance for BrandK standards. 
  • Evaluating marketing and communication pieces created by Kalamazoo College and its partners for brand compliance (both print and digital). 
  • Encouraging the creation and publication of stories that support the brand statement. 

Team Members:

Questions? Please contact us at:, 269.337.7292. We’d love to hear from you!

Sarah Frink

Sarah Frink

Director of College Marketing and Communication, CMAC

Craig Simpson

Creative Director, CMAC 

Andy Brown

Director of News and Social Media, CMAC

Steve Wideen

Sports Information Director, CMAC 

Carolyn Zinn

Director, Web Services 

Katrina Frank

Web Services Specialist, Web Services

Kathryn Lightcap

Graphics/Multimedia Designer, New Media Design 

Jaakan Page-Woods

Media Producer, Media Services 

Mj Huebner

Vice President for Admission 

Karen Isble

Vice President for College Advancement